Communication in the Cross-Cultural Tourism

obowiązkowe

Central European and Balkan Studies

I stopień

Course aims:

- teaching how to use basic information about tourism,

- providing students with knowledge on building their own image in the company, the basics of international brand creation and management and the interpersonal communication,

- drawing attention to the need for business education in the humanities,

- teaching the application of tourist knowledge in practice, familiarizing students with the terms and concepts used in the tourism industry,

- showing students the possibility of using information obtained during studies at work in tourism,

- making students aware of the role of intercultural communication in the functioning of modern tourist offices.

I rok

Lecture with a multimedia presentation, discussions, workshop method, project work, group work.

4

Course learning content:

- tour guiding of tourist group,

- tourist group menagement,

- preparation of product presentations of tourist offers,

- forms of contacting the customers,

- tour guide as a group leader,

- tourism and new media,

- new forms of tourism.

Reading list:

red. Gołembski G., Kompendium wiedzy o turystyce, Warszawa 2005.

red. Kruczek Z., Kompendium pilota wycieczek, Kraków 2005.

red. Gołembski G., Vademecum pilota grup turystycznych, Poznań 2004.

Open Water Diver Manual, PADI 2006.

Alejziak W. Marciniec T., Międzynarodowe organizacje turystyczne, Kraków 2003.

Lijewski T. Mikułowski B. Wyrzykowski J., Geografia turystyki Polski, Warszawa 2002.

Kruczek Z., Polska. Geografia atrakcji turystycznych, Kraków 2005.

Katalogi biur turystycznych.

On successful completion of this course, a student will be able to:

- define the basic concepts related to tourism and communication in the field of tourism,

- recognize the importance of communication and intercultural dialogue in the tourism industry,

- describe the essence of tourism and relate it to knowledge of the history, languagea and culture of Central Europe and the Balkan Peninsula,

- indicate the need to use humanistic knowledge in the field of history, language, culture of Central Europe and the Balkan Peninsula in the area of tourism,

- use the acquired knowledge in practice – students can pilot a tourist group.

Assessment criteria:

very good (db; 5,0): very good knowledge of issues related to selected issues in the field of tourism; perfect skills in teamwork and in multimedia presentations.

good plus (+db; 4,5): very good knowledge of issues related to selected issues in the field of tourism; good skills in teamwork and multimedia presentations.

good (db; 4,0): good knowledge of issues related to selected issues in the field of tourism; good skills in teamwork and multimedia presentations.

satisfactory plus (+dst; 3,5): good knowledge of issues related to selected issues in the field of tourism; sufficient skills in teamwork and in multimedia presentations.

satisfactory (dst; 3,0): sufficient knowledge of issues related to selected issues in the field of tourism; sufficient skills in teamwork and in multimedia presentations.

unsatisfactory (ndst; 2,0): insufficient knowledge of issues related to selected issues in the field of tourism; insufficient skills in teamwork and in multimedia presentations.